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4 August: what is celebrated today
The fourth day of August brings together four uncommon festivities, each with its own charm. From a tribute to working women who choose independence, to a nostalgic journey on swings, through a classic pastry sweet and the magic of opening a trunk of memories. Although unofficial, these celebrations gain more followers every year in different corners of the world.
Single Working Women's Day: a date for independence
Its origins date back to 2004, when US sociologist Thomas Rayner proposed recognising the work of women who build their careers without depending on marital status. Today, more than 40% of them in developed countries choose that path. In Japan, companies organise special activities, while in Europe the tradition is beginning to take hold. For many, being single is a conscious choice rather than a lack. In 2023 alone, the hashtag #LoneWorkingWomenDay surpassed one million mentions on social media.
Swing Day: a return to childhood
The first swings date back to ancient Greece, but the modern version of this celebration was born in the Nordic countries. More than a game, swinging helps balance, reduces stress and improves sleep, according to Japanese studies. In cities around the world, parks and squares install swings for adults on 4 August.
Chocolate Chip Cookie Day: an accidental classic
It all began in 1930, when Ruth Wakefield, the owner of an inn in the EE. UU., added pieces of chocolate to her dough without imagining that she had created an icon. Since 1987, 4 August has been official: in the EE. UU. alone, more than 500 tonnes of chips are consumed that day. During the Segunda Guerra Mundial, these cookies were a symbol of home for many soldiers.
Memory Chest Day: memory in objects
The custom of keeping memories in a chest comes from the Vikings, but the modern day began in 1995 in the Reino Unido. Looking through old objects helps to organise the mind and recover emotional ties. In Sweden, it is customary to give children an empty chest to start their own collection. Museums in several countries celebrate with exhibitions of family heirlooms.