Bad Bunny performed at the Super Bowl halftime show with a Latin American theme

Bad Bunny made history at the Super Bowl by becoming the first Spanish-speaking solo artist to headline the NFL final’s half-time show, and turned his performance into a cultural statement about the unity of the United States.

On the Levi's Stadium stage, the musician presented a staging inspired by Puerto Rico: the set evoked sugar-cane fields and the visual language referred to the artist’s Latin American roots. Guest stars took part in the show, including Lady Gaga and Ricky Martin, who performed a song written by Bad Bunny.

The ending was a brief but expressive gesture: a call to bless the United States in all its diversity, from the north to the south of the continent. The performance took place only a week after Bad Bunny received the Grammy for album of the year with an album entirely in Spanish, consolidating his status as one of today’s most influential artists.