Barcelona prepares for the year's biggest audiovisual event at Fira Gran Via

The city is hosting ISE with more space and visitors than ever. The event promises a notable local impact. Raquel Gil will present the key developments. Barcelona becomes the technology hub this week.

This week, Barcelona is becoming the nerve centre of the international audiovisual sector. The arrival of ISE, the world’s most influential trade fair in its field, provides a direct boost to the local economy and urban life. Shops, hotels and restaurants are already noticing the activity of thousands of visitors seeking to discover the latest technological trends.

The event, held from 3 to 6 February at Fira Gran Via, is expanding its exhibition space by almost 10% compared with the previous year. Organisers expect to exceed the record figure of 85,000 attendees, anticipating a vibrant atmosphere around plaça Europa and an agenda packed with parallel activities.

The official presentation of ISE’s local-impact project will include Raquel Gil, fifth deputy mayor and head of key areas such as Economic Promotion, Commerce and Markets. Her address, scheduled for Tuesday at 11:15 in the press auditorium, will focus on the opportunities the event generates for businesses and Barcelona’s international profile.

Media interested in covering the event must be accredited and confirm their attendance in advance. Expectations are at their highest among sector professionals, who see this edition as a unique opportunity to make contacts and get a close look at the innovations that will shape the immediate future.

ISE not only energises the economy, but also reinforces Barcelona’s image as a city open to innovation and global talent. During these days, the city breathes a cosmopolitan atmosphere that can be felt in every corner.

Since arriving in Barcelona, ISE has consolidated its position as one of the driving forces of trade-fair activity in the city. Fira Gran Via, with its capacity to host major international events, has become a benchmark for the technology and business sector. Each edition attracts professionals from around the world, generating an economic and social impact that goes beyond the exhibition venue and extends throughout the city. This annual event is now essential in the calendar of those committed to innovation and urban development.