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Barcelona unveils the Sant Jordi posters featuring a dragon devouring books and TVBoy’s urban stamp
The official Sant Jordi posters now fill the streets of Barcelona with two very different approaches: Cristina Daura’s illustration for the Generalitat and TVBoy’s urban vision for the Ayuntamiento.
The new Sant Jordi posters are now on display across Barcelona. The city and the Generalitat are backing urban art and local illustration. Discover how the dragon and flowers are reinventing the city’s most beloved celebration. The designs are sparking debate and curiosity.
The atmosphere in Barcelona is already anticipating the arrival of the Día de Sant Jordi, one of the most eagerly awaited celebrations for those who live in and enjoy the city. This year, both the Generalitat de Cataluña and the Ayuntamiento de Barcelona have unveiled their official posters, generating conversation and excitement among locals and visitors alike.
The image chosen by the Generalitat stands out for its originality: a dragon devouring books and breathing flowers, created by renowned Catalan artist Cristina Daura. The design, rich in symbolism, connects with the essence of the celebration, where literature and roses intertwine throughout the city.
Meanwhile, the Ayuntamiento de Barcelona has opted for the urban talent of TVBoy, one of the most influential graffiti artists on the local scene. His posters, already visible in different neighbourhoods, bring a contemporary and provocative touch to the tradition, inviting people to see the festival from a fresh perspective.
The unveiling of both posters has sparked debate on social media and in the streets, where many Barcelonans are commenting on the boldness of the proposals and their ability to reinterpret the classic symbols of Sant Jordi. The city is thus preparing for a day where art and culture will take centre stage.
The Día de Sant Jordi is much more than just a date on the Catalan calendar. Every 23 April, Barcelona transforms into a huge showcase of books and flowers, with thousands of people roaming the streets in search of the perfect rose or the most anticipated novel. The tradition, which brings together love, culture and spring, turns the city into a vibrant and lively stage, where new ways to celebrate and share emerge every year.
Sant Jordi 2026 underway (8 Apr 2026): the Generalitat launches “Sant Jordi ens fa millors” with Cristina Daura and the Govern brings back the xocolatada at the Palau. Barcelona, for its part, is backing TVBoy and an urban poster that is already fuelling debate on social media. La Rambla will not have stalls this year: they are moving to Portal de l’Àngel.