Barcelona unveils Sant Jordi posters with a book-devouring dragon and TVBoy's urban stamp

The new Sant Jordi posters are already on Barcelona’s streets. The city and the Generalitat are backing urban art and local illustration. Discover how the dragon and the flowers reinvent the most beloved celebration. The design sparks debate and curiosity.

The atmosphere in Barcelona already anticipates the arrival of Sant Jordi Day, one of the most eagerly awaited celebrations for those who live in and enjoy the city. This year, both the Generalitat de Catalunya and the City Council have unveiled their official posters, generating conversation and anticipation among residents and visitors.

The image chosen by the Generalitat stands out for its originality: a dragon that devours books and spits out flowers, created by the renowned Catalan artist Cristina Daura. Rich in symbolism, the design connects with the essence of the celebration, where literature and roses intertwine in every corner of the city.

For its part, Barcelona City Council has opted for the urban talent of TVBoy, one of the most influential graffiti artists on the local scene. His posters, already visible in different neighbourhoods, bring a contemporary and provocative air to the tradition, inviting people to view the festivities from a renewed perspective.

The presentation of both posters has sparked debate on social media and in the streets, where many Barcelonans comment on the boldness of the proposals and their ability to reinterpret the classic symbols of Sant Jordi. The city is thus preparing to experience a day in which art and culture will be the undisputed protagonists.

Sant Jordi Day is much more than a date on the Catalan calendar. Every 23 April, Barcelona is transformed into a vast showcase of books and flowers, with thousands of people walking the streets in search of the perfect rose or the most eagerly awaited novel. The tradition, which brings together love, culture and spring, turns the city into a vibrant, lively scene where new ways of celebrating and sharing arise every year.

Sant Jordi 2026 under way (8 Apr 2026): the Generalitat launches “Sant Jordi ens fa millors” with Cristina Daura and the Govern brings back the hot-chocolate gathering at the Palau. Barcelona, for its part, is backing TVBoy and an urban poster that is already fuelling debate on social media. La Rambla will have no stalls this year: they are moving to Portal de l’Àngel.