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Madrid celebrates Burger Day with two recipes available for only a few days
Madrid has a rather direct excuse to change the menu this week. To mark International Burger Day, two well-known names in the city's burger scene, Juancho’s BBQ and New York Burger, have prepared special recipes that will only be available for a limited time.
At Juancho’s BBQ, the new item is called La Elegida, and it did not come from an internal whim but from a vote among customers. The burger combines La Finca beef, raclette cheese, guanciale, caramelised onion and a smoked mayo sauce. It is a powerful mix, designed for those looking for something more intense than the classic cheeseburger.
The offering will be available from 28 May and only for two weeks. The price will be €17.90, including chips. It is the kind of launch that plays on urgency: anyone wanting to try it cannot put it off until “later” without risking being too late.
New York Burger is taking a different, more nostalgic route. Its special edition is called La Big Deal and will be on the menu from 28 May to 28 June. It features double meat with the house’s smoky touch, American cheddar, lettuce, pickles and a béarnaise-style sauce named nostalgic classic sauce.
In this case, the price is €12.95, with side dishes from €2. The idea seems clear: to recover the spirit of a recognisable American burger, but with the smoky signature that has made the brand known in Madrid.
Both offerings arrive at a time when the burger has ceased to be a mere quick option and has become a gastronomic category with a loyal following, its own rankings, launches and debates. Madrid experiences this especially intensely: each new limited edition becomes a small appointment for those who follow the burger scene almost as if it were a cultural diary.
The interest in these novelties lies not only in trying new meat, cheese and sauces. It also reflects how the city has turned informal food into a neighbourhood, group and discovery plan. A temporary burger does not change Madrid’s gastronomic life, but it does activate something very characteristic of it: meeting up to try it, compare it, recommend it or reject it before it disappears from the menu.