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The audiovisual boom transforms Madrid and its urban life
Madrid is experiencing a pivotal moment thanks to the rise of the audiovisual sector. The city has established itself as one of Europe's major production hubs, with an economic impact exceeding €1.5 billion in recent years.
Television series are leading this growth. Productions such as La Casa de Papel, Élite and Velvet have turned the city into a global showcase and generate thousands of direct and indirect jobs.
The impact extends beyond the audiovisual sector. Filming in areas such as Gran Vía and Plaza Mayor boosts hotels, restaurants and transport, creating an economic effect felt across different neighbourhoods.
Growth has accelerated after the pandemic, with a greater presence of international productions. The work of Madrid Film Office has been key to attracting projects and facilitating filming in the city.
The sector is also redefining employment. Although temporary work predominates, thousands of professionals find opportunities in an ecosystem made up mostly of small production companies and technical services.
Madrid thus strengthens its role as an international film set, combining infrastructure, talent and recognisable locations. The city is not only seen on screen: it is also transformed by what happens behind the cameras.
The audiovisual sector ceases to be just another sector and becomes an urban engine. Its impact is already part of everyday life and redefines how Madrid is projected and experienced inside and outside Spain.