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The audiovisual boom is transforming Madrid and its urban life
Madrid is experiencing a pivotal moment thanks to the rise of the audiovisual sector. The city has established itself as one of the major production centres in Europe, with an economic impact exceeding 1.5 billion euros in recent years.
Series are leading this growth. Productions such as La Casa de Papel, Élite, and Velvet have turned the city into a global showcase and generate thousands of direct and indirect jobs.
The impact goes beyond the audiovisual sector. Filming in areas like Gran Vía or Plaza Mayor boosts hotels, restaurants, and transport, creating an economic effect that can be felt in different neighbourhoods.
Growth has accelerated since the pandemic, with a greater presence of international productions. The work of Madrid Film Office has been key in attracting projects and facilitating shoots in the city.
The sector is also redefining employment. Although temporary work is predominant, thousands of professionals find opportunities in an ecosystem made up mostly of small production companies and technical services.
Madrid is thus strengthening its role as an international set, combining infrastructure, talent, and recognisable locations. The city is not only seen on screen: it is also transformed by what happens behind the cameras.
Audiovisual production is no longer just another sector but has become an urban driving force. Its impact is now part of daily life and is redefining how Madrid is projected and experienced both inside and outside Spain.