News
Mercat de Montserrat boosts Nou Barris with more sales and younger visitors
Mercat de Montserrat has brought new life to the Nou Barris district. After reopening in a new location, the market has won back residents who had stopped shopping there and attracted a younger crowd drawn by the new offerings and extended opening hours.
The new space, covering around 10,000 square metres, brings together food stalls, a supermarket, and additional services such as parking. The change is not just physical: the atmosphere is livelier, and queues at many stalls reflect the increase in activity since the first days.
One of the biggest changes is in the range of products. Many traders have added ready-made food and options ready to eat, adapting to a faster pace of life with less time for cooking. Products like croquettes, empanadas, or dishes designed for air fryers have become common and are especially popular with new types of customers.
The opening hours have also played a part in bringing people back. Being open two afternoons a week makes it easier to shop outside working hours and has helped recover some of the footfall the market had lost in recent years.
Vendors agree that sales have improved, although adapting to the new format has required investment and changes in how they work. Even so, the initial results are positive and the flow of visitors remains steady.
The market is once again a place for daily shopping and a meeting point, with an offering more in tune with current habits. This new phase consolidates the role of Mercat de Montserrat as the commercial hub of the district.