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Spring's big plan arrives: this is the new pop-up for Gen Z on La Castellana
Madrid gains a new essential stop for fans of the trendiest brands, open-air concerts and good food. From 22 May, Paseo de la Castellana will host a unique pop-up designed especially for Generation Z. The event, held next to El Corte Inglés Castellana, is presented as a temporary space that combines fashion, technology, music and high-end street food. It will only be available until 8 June.
Under the name ‘New’, this outdoor experience brings together more than 80 leading brands such as Adidas, Apple, Scalpers and Lacoste, which will take the opportunity to present new releases, capsule collections and exclusive products. But it will not all be shopping: the venue will also feature live concerts, creative workshops, book signings and customisable activities for the most restless.
And since there is no fashion event without good food, the gastronomic offering promises to measure up. Several food trucks will offer international flavours and viral options perfect for Instagram: Divorare’s Italian focaccias, New York Burger’s New York burgers, Beata Pasta’s urban pasta, Momo’s famous Turkish kebabs or La Pecera’s Japanese-style fish-shaped ice creams. For those with a sweet tooth and coffee lovers, there will also be corners devoted to speciality coffee with East Crema and irresistible desserts from Demasié.
With a careful selection of brands and cultural and gastronomic offerings for every taste, ‘New’ on the Castellana is shaping up to be one of Madrid’s major urban events this spring. Are you going to miss it?