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Eastpak brings an ephemeral travel agency to Barceloneta
This weekend, Barceloneta adds a different plan by the sea. Eastpak arrives at Sea You Club with its Travel Agency, an ephemeral travel agency that mixes music, food, and interactive activities for those who want to break the routine without leaving Barcelona.
The event will take place on 10 and 11 July on the Mare Nostrum promenade, right on the seafront. Entry is free and the pop-up will be open from 13:00 to 17:30 on Friday and from 11:00 to 20:00 on Saturday, a convenient slot to drop by before or after the beach.
The concept plays with the idea of travel as an unexpected experience. Visitors can let chance decide their next destination, explore different themed areas, and discover the Resist’r Case and Transit’r collections by Eastpak in a setting that feels more like leisure than a simple product presentation.
The space will feature a Souvenir Corner, a Chill-Out Lounge, and an interactive area to test your travel skills. Everything is designed so that the visit feels like a short journey, with corners to explore, take part, listen to music, and linger for a while.
The food will be provided by Bar Brutal, one of the well-known names on the Barcelona scene. Music will come from DJs Loli Zazou y Nahoomie, with sets prepared to match the Sea You Club vibe throughout the weekend.
On Saturday, a new edition of the Eastpak Talks will take place, with Mar Vallverdú sharing her perspective on travel as a source of inspiration and new ways to connect with the world. The talk adds a more reflective touch to a proposal designed above all to be experienced in a light and participatory way.
The location helps make the plan work. Sea You Club has become a meeting point in the Barceloneta, linked to the sea, surfing, urban culture, and plans that blend leisure, brands, and community without being confined to a conventional space.
The arrival of Eastpak Travel Agency is another example of how Barcelona uses its seafront in summer: beach, music, food, and ephemeral experiences that turn an ordinary stroll into a weekend plan. For locals and visitors alike, the Barceloneta once again serves as a showcase for a city that finds a key part of its social life by the sea.