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Literature sneaks back onto Madrid’s bus journeys
‘Libros a la Calle’ plans to bring excerpts from 13 authors to 611 municipal buses in Madrid. The posters will feature QR codes for information about the works and their authors.
The campaign posters will include a QR code to provide more information about the works and their authors.
The selection features excerpts from 13 authors and will appear on 611 municipal buses. Among the names are Vargas Llosa and José Manuel Caballero Bonald. Lady Desidia is also included.
Once again, the Ayuntamiento de Madrid is joining ‘Libros a la Calle’ to encourage reading among public transport users. The initiative began in 1997, driven by the Asociación de Editores de Madrid.
The campaign is supported by the Consorcio Regional de Transporte y EMT Madrid. Metro de Madrid is also taking part.