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The Sierra Norte de Madrid launches an initiative to discover local products at weekends
This spring, the Sierra Norte de Madrid comes alive with an initiative that brings together tourism, gastronomy, and local crafts over three consecutive weekends.
Twelve tourism businesses and seven producers are working together to bring their products closer to visitors, with activities in towns such as Patones, La Hiruela, and Rascafría. Restaurants, rural guesthouses, and active tourism companies will offer food, cosmetics, and handcrafted items made in the region.
The initiative, driven by the Centro de Innovación Turística de la Sierra Norte de Madrid, will take place on the weekends of 27 March, 3 and 10 April. In addition to discovering local products, visitors can take part in surveys via QR codes to rate their experience.
The aim is to boost the rural economy and offer new plans close to Madrid, promoting more sustainable tourism that is connected to the local area. It's a way to rediscover the Sierra Norte through its flavours, crafts, and landscapes.