Metro de Madrid launches seven caps with city symbols, on sale today for €24.95

Metro de Madrid launches a collection of caps featuring symbols of the city. Seven different models pay tribute to local landmarks and traditions. Available from today in key shops and online. A proposal that combines style and Madrid pride.

Metro de Madrid adds a new proposal to its merchandising universe: a collection of caps that celebrates the identity and the capital's most recognisable symbols. The initiative, which coincides with 2 May and the San Isidro holiday, seeks to connect with those who live and move around the city, incorporating urban icons into an accessory designed for everyday use.

The collection includes seven different models, all made of cotton and with designs that blend the underground's corporate image with emblematic places such as the Bear and the Strawberry Tree, Puerta de Alcalá, the Puerta del Sol clock, the Cibeles fountain, the Metrópolis building or the Kio Towers. Each cap bears the Metro diamond embroidered on the side and a front illustration in which a train appears alongside Madrid's symbols. There is also a special beige corduroy edition that incorporates the seven stars of the Comunidad de Madrid alongside the logo.

The caps will be available from this Monday both in the online shop and at points of sale located in central stations such as Ópera, Sol and Plaza de Castilla. The price is 24.95 euros, a figure that seeks to balance quality and accessibility for those who want to carry a piece of the city in their everyday lives. The launch joins other recent Metro proposals, such as the watch in the colours of the lines, the Christmas jumper or the commemorative trainers for the 105th anniversary.

Metro de Madrid has spent years backing initiatives that strengthen its connection with urban life and local culture. Beyond being a transport system, the underground has become a point of reference for identity for those who travel around the city every day. Its merchandising campaigns, increasingly present in the leisure and consumer agenda, reflect a growing trend: turning everyday symbols into objects of desire and belonging. Madrid is already beginning to move in that direction.