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Park Güell leads the new limited edition from Nutella
Nutella launches a limited edition of jars inspired by iconic Spanish landscapes, and in Catalunya the main feature is Park Güell. The initiative turns an everyday product into a direct nod to each territory's identity.
The collection arrives in supermarkets with designs that represent recognisable places, connecting with those who live in or visit these cities. In Barcelona, Park Güell stands out for its unique aesthetic and its significance in the city's international image.
The campaign is part of the brand's anniversary, celebrating more than six decades and now focusing on the emotional bond with the consumer. The aim is for each jar to have value beyond the product itself.
In total, there are 17 different designs, one for each autonomous community. Among them are places like Gran Vía in Madrid or natural and architectural spaces from other regions, broadening the collection's reach.
The result blends consumption and urban culture. A familiar kitchen item becomes a visual keepsake that connects with the everyday lives of those who recognise these places.
You can find these jars at your usual supermarket and choose one that references your city. It's a small change to a common product, but one that connects with the surroundings and turns something everyday into something more personal or collectible.