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Park Güell features in Nutella's new limited edition
Nutella is launching a limited edition of jars inspired by iconic Spanish landscapes, and in Catalonia, Park Güell takes centre stage. The initiative turns an everyday product into a direct nod to the identity of each region.
The collection is arriving in supermarkets with designs that feature recognisable places, connecting with people who live in or visit these cities. In Barcelona, Park Güell stands out for its unique look and its importance in the city's international image.
The campaign is part of the brand's anniversary, celebrating more than six decades and now focusing on building an emotional connection with consumers. The aim is for each jar to have value beyond the product itself.
There are 17 different designs in total, one for each autonomous community. These include places like Gran Vía in Madrid and natural or architectural landmarks from other regions, broadening the collection's reach.
The result is a blend of consumption and urban culture. An everyday kitchen item is transformed into a visual keepsake that connects with the daily lives of those who recognise these places.
You can find these jars at your usual supermarket and pick one that references your city. It's a small change to a common product, but one that connects with the surroundings and turns something everyday into something more personal or collectible.