Swatch launches an exclusive watch inspired by Barcelona at its most iconic

Barcelona adds a new icon to its creative universe. Swatch presents a watch designed by Javier Mariscal, paying tribute to the city's urban essence. The piece is part of an international collection. Discover its history and meaning.

A new object of desire is arriving on the wrists of people who feel Barcelona is part of their identity. Swatch has presented a special watch edition that pays tribute to the city, blending art and everyday life in a design that does not go unnoticed. The piece, named Grandcelona, bears the unmistakable signature of Javier Mariscal, the artist who transformed the city's image in the 1990s.

The watch stands out for its vibrant colours and forms that evoke iconic corners of Barcelona. Mariscal, known for creating Cobi—the mascot of the 1992 Olympic Games—and the famous giant prawn of Port Vell, has expressed his playful Mediterranean vision in this collaboration. The result is an accessory that connects with the city's creative energy and open character.

Grandcelona joins the Swatch Destination Art collection, a series of watches inspired by cities around the world and designed by local artists. This initiative seeks to capture the essence of each destination through the eyes of those who live there and reinterpret it. For Barcelona, choosing Mariscal reinforces the connection between art, design and urban life.

The arrival of this watch coincides with a time when the city is asserting its creativity and its ability to reinvent itself. Beyond fashion, the piece becomes a small portable tribute to the Barcelona that inspires, surprises and never stops evolving.

Javier Mariscal has left a deep mark on Barcelona's visual culture. His style, recognisable for its use of spontaneous lines and intense colours, has shaped urban icons that are now part of the collective imagination. From the Olympic mascot to sculptures and urban furniture, his work engages with the city and its residents, reflecting the innovative and carefree spirit that defines Barcelona.