A giant calçot flies over Barcelona and revolutionises the season at Mussol

A giant calçot crosses the sky of Barcelona in a viral video. Mussol launches the calçot season with AI and humour. Real images and fictional testimonies surprise everyone. The tradition is reinvented in 2026.

Barcelona has woken up to an unusual scene: a giant calçot soaring through the city’s sky. This is how the calçot season begins at Mussol restaurants, which have opted for a viral video to announce the start of these eagerly awaited months.

The chain has published on its social media a short film that mixes real images with creations generated by artificial intelligence. In the video, a journalist reports from central Barcelona on the surprising appearance of the giant calçot, while several witnesses—also created with AI—tell how they experienced the phenomenon. One of them describes it as “bigger than a cucumber”.

After the fiction, the video moves on to real scenes in Mussol restaurants: customers toast with a porrón and enjoy calçots served on tiles in the centre of the table. The chain recalls that the tradition remains alive, with products arriving directly from Viladecans and cooked over fire, as always.

The campaign, which has already gone viral, marks the start of the calçot season in Barcelona and promises to attract curious visitors and lovers of this culinary tradition until April.