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Vueling hides discounts in Barcelona for Sant Jordi and gives away books at Palau Robert
Barcelona gains a different proposal in the middle of Sant Jordi. Vueling has launched an initiative in Eixample with discounts hidden in its own posters, turning a stroll through the city into a kind of bargain hunt.
Messages are spread across streets like Aragó, Provença, and Ronda de Sant Antoni. The idea is simple: paying close attention to advertising can turn into travel opportunities, at a time when the city is bustling with people and activity.
The initiative is complemented by another action at Palau Robert, where a free book vending machine has been installed. To get one, you need to show a flight reservation, which adds an extra incentive for those who already have a trip planned.
The proposal blends urban play, promotion, and culture during one of the most important dates on Barcelona’s calendar. Instead of sticking to traditional advertising, the campaign invites people to interact with their surroundings and discover small rewards along the way.
In a city devoted to books and roses, these kinds of initiatives broaden the Sant Jordi experience and offer new ways to enjoy it. The street becomes not only the stage for tradition, but also a space where unexpected surprises can appear.
If you walk through the centre these days, you might come across discounts without actively looking for them, just by paying attention to the signs. You can also pick up a free book if you already have a flight booked, adding something extra to your plans. It’s a different way to experience Sant Jordi, combining leisure, culture, and small rewards as you move around the city.